Bread brings people together—and we wanted to create a brand that does the same: Joyous, expressive, vibrant, and inviting. It makes you want to pull up a chair and share a slice.

St. Armands’ Baking Co. wanted a brand refresh. Something that makes bread exciting again and pulls influence from their hometown of Sarasota, FL. The goal of this direction was to incorporate the circus city of Sarasota, inspired by the Ringling Bro’s Circus, and to show all the ways bread allows us to entertain others.