The Gatorade Performance Partner booth is one of the most highly anticipated activations every year at the National Athletic Trainers’ Association Conference. This year, GPP partnered directly with NATA to create a one-of-a-kind custom bottle to show their appreciation and support for these Sports Practitioners. This unique bottle combines illustrations of iconic Athletic Trainer equipment and gear paired with colorful confetti and abstract shapes to tie together this year’s conference location in New Orleans, LA. The illustrated pattern was included in the booth design, turned into a life-size squeeze bottle and featured as a photo filter.